The Movie.

A campaign for Rebelle – a secondhand high-fashion online shop. One the one hand a fashion ad work with all it needs to make people “Wow“. With high production value and finger lickin’ imagery not just for fashion victims. On the other hand an anti-fashion campaign – when it comes to dogmas and rules. Message:

Break the rules of fashion.
Before they break you.

Design with an attitude.

The campaign breaks with common dogmas and so does the design.
Therefore, we added a rebellious item to all visual parts of the brand.

Logo

Rebelle is not a brand, it is all high fashion brands in one. To communicate that in a proper way we created the rebellious E, which includes high fashion logotypes.

Typography

Regularly, Rebelle uses their serif and sans-serif brand fonts separated since every designer knows, don’t mix fonts. We did and it works. Now, even a blind text has an attitude with the rebellious E.

Frame

Each motif itself has an attitude. United they create a strong statement against dogmas and asking for freedom. The open frame is able visualize this. United the messages and give space for freedom. Additionally, the frame is already connected to the brand as being used as online button.